More About Carl Morris and the Sleeveface Phenomenon
Welsh DJ Carl Morris invented the name “Sleeveface” in April 2007, when pictures were taken of him and his friends holding record covers to their faces while DJing at a bar in Cardiff, UK.
Then, his friend John Rostron placed the photographs online and started a Facebook group, and it quickly became viral.
The precise origin of the concept, however, is unknown. Prior to the release of Sleeveface, Swedish filmmaker Daniel Eskils posted multiple sleeveface-style pictures on the Waxidermy forum in 2006.
The act of covering one’s body part with an album sleeve has previously been seen in album covers, with the oldest example being the cover art of John Hiatt‘s 1979 album “Slug Face” where he is pictured holding a sleeve in front of his face. A similar concept was employed for Huey Lewis and the News‘ 1982 album “Picture This,” as well as cover art collages by visual artist Christian Marclay, whose work dates back to the early 1990s.
The phenomena of sleevefacing quickly attracted the attention of mainstream media sources and influential tech blogs such as BBC, and The Guardian, among others, in late January 2008. The craze spread to photo-sharing groups and social networking sites such as Flickr. The official Flickr group has over 4,000 picture entries as of January 2023.
The Website and The End of The Sleeveface Fad:
In late 2008, John Rostron and Carl Morris released the book “Sleeveface: Be the Vinyl”, which features a collection of pictures from around the world.
According to Wired Magazine, the book’s distribution sparked some anxiety about the commercialization of a common culture.
Besides this commercial attempt, one can browse thousands of pictures on their official website.